A site that celebrates Panasonic's heritage and innovation. Historically significant and iconic products spanning 90 years are showcased through an interactive timeline with the inspiration and motivations leading to their creation. Famous designs and collectables such as 'toot-a-loop', a radio bracelet that was developed for a skateboard generation, and Technics DJ turntables that set the standard for generations are featured in parallel to the company's own timeline which includes the career and design ethos of it's founder Konosuke Matsushita.
The site won a Webby Award and was FWA's site of the day.
Role: UX, Art Direction, Design
Agency: de-construct, London